learningnewsroom.org

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.americanpressinstitute.org/

Character length : 31

Title

American Press Institute - Insights, tools and research to advance journalism

Description

Insights, tools and research to advance journalism

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: American Press Institute - Insights, tools and research to advance journalism
description: Insights, tools and research to advance journalism
url: https://www.americanpressinstitute.org/
site_name: American Press Institute

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://americanpressinstitute.org/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

Linkedin14

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

American Press Institute - Insights, tools and research to advance journalism

Character length : 77

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
10	12	0	0	0	0

Heading structure in the source code

<H1> ‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean
<H2> Need to Know newsletter
<H2> Tracking jobs lost in local news
<H2> Start your day with Need To Know
<H1> In-depth research
<H2> Commercial and nonprofit newsrooms can work together to benefit and change journalism
<H1> Browse by topic
<H2> Go deeper…
<H1> Fact-checking resources
<H2> 7 characteristics of effective accountability journalists
<H1> Research Review blog
<H2> Why we click on news stories
<H1> Data & analytics
<H2> Metrics for News
<H1> Good Questions Q & A’s
<H2> How young adults define ‘news’: 7 good questions with Data & Society’s Mary Madden
<H1> Guidelines & ethics
<H2> Guidance on philanthropic funding of media and news
<H1> Youth & news literacy
<H2> Supporting news literacy: An update on what API is doing
<H1> Other API programs
<H2> Learn more about API

Word cloud

news31
media17
journalism11
research10
all8
questions8
fact-checking7
nonprofit7
literacy7
tools6
good6
young6
newsrooms5
new5
adults5
browse5
topics5
api5
how5
best4
journalists4
data4
youth4
analytics4
insights4
audiences4
metrics4
practices4
work3
people3
funding3
trust3
guidelines3
need3
social3
training3
future3
audience3
know3
mean3
ethics2
review2
see2
define2
change2
focus2
mobile2
credible2
commercial2
effective2
madden2
organizations2
click2
mary2
depends2
content2
q&as2
strategy2
view2
funders2

Keyword matrix

word	title	descriptions	heading
news
media
journalism
research
all
questions

Three Word cloud

good questions with2
how young adults2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.10

Flesch Reading Ease

56.00

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.10

Dale–Chall Readability

6.90

SMOG Index

10.00

Spache Readibility

5.00

Number of letters

4592

Number of words

893

Number of sentences

133

Average words per sentences

Number of syllables

1520

Syllables in words

1492

Average syllables in words

1.70

Number of words in first three syllables

187

Percentage of word / syllables

20.94

Words not in Dale-Chall easy-word list

370

Words not in Spache easy-word list

245

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Good! The website uses printer-friendly CSS.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://use.typekit.net/kbt2len.js
https://www.americanpressinstitute.org/.. /jquery.js?ver=1.12.4
https://www.americanpressinstitute.org/.. /jquery-migrate.min.js?ver=1.4.1
https://www.americanpressinstitute.org/.. /scrollTo.js?ver=1.5.7
https://www.americanpressinstitute.org/.. /jquery.form.min.js?ver=4.2.1
https://www.americanpressinstitute.org/.. /mailchimp.js?ver=1.5.7
https://www.americanpressinstitute.org/.. /frontend.min.js?ver=7.0.6

List of render blocking css files

https://www.americanpressinstitute.org/?mcsf_action=main_css&ver=4.9.6
https://fonts.googleapis.com/css?family=Open+Sans%3A300italic%2C400it...
https://www.americanpressinstitute.org/.. /api.css?ver=1.0.0.1

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

https://www.americanpressinstitute.org/wp-includes/js/jquery/jquery.js?ver=1.12.4
https://www.americanpressinstitute.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
https://www.americanpressinstitute.org/wp-content/plugins/mailchimp//js/scrollTo.js?ver=1.5.7
https://www.americanpressinstitute.org/wp-includes/js/jquery/jquery.form.min.js?ver=3.37.0
https://www.americanpressinstitute.org/wp-content/plugins/mailchimp//js/mailchimp.js?ver=1.5.7
https://www.americanpressinstitute.org/wp-content/themes/american-press-institute/js/api-nav.js
https://www.americanpressinstitute.org/wp-includes/js/wp-embed.min.js?ver=4.7.5

File size of all javascript files combined

196.79KB

Javascript minifying

You can save 1,005B (25% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.americanpressinstitute.org/wp-content/themes/american-press-institute/css/api.css
https://www.americanpressinstitute.org/wp-content/themes/american-press-institute/css/print.css

File size of all css files combined

60.31KB

CSS minifying

You can save 1.4KB (15% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.americanpressinstitute.org/.. /api.css?ver=1.0.0.1 you can save 1.4KB (15% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

24.56KB

Gzip compression

Error! By using Gzip you can save 518B (55% compression) on your site.

By compressing https://www.americanpressinstitute.org/.. /api-nav.js you can save 518B (55% compression rate)
By compressing https://www.americanpressinstitute.org/.. /mailchimp.js?ver=1.5.7 you can save 486B (49% compression rate)
By compressing https://www.americanpressinstitute.org/.. /comment_count.js?ver=3.0.15 you can save 449B (50% compression rate)
By compressing https://www.americanpressinstitute.org/.. /print.css you can save 158B (35% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://use.typekit.net/kbt2len.js	10 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

344.24KB

Image optimisation

You can save 206.8KB (63% compression) by optimising the images below:

By lossless compressing the https://www.americanpressinstitute.org/.. /accountability-homepage.jpg you can save 167.2KB (78%) data.
By lossless compressing the https://www.americanpressinstitute.org/.. /metrics-resized.png you can save 19.9KB (55%) data.
By lossless compressing the https://www.americanpressinstitute.org/.. /empathy-faces-man-woman-homepage.png you can save 16KB (35%) data.
By lossless compressing the https://www.americanpressinstitute.org/.. /headway-566297-unsplash-1-e1525878482357... you can save 3.7KB (12%) data.

Links

We found a total of 92 different links.
Internal links: 81
External links: 11

External links:

Link text (anchor)	Link strength
Content strategy
Online courses & seminars
Twitter
Facebook
YouTube
Data & analytics
Metrics for News
http://metricsfornews.com
Solving journalism’s hidden problem: Terrible analytics
E-learning to develop skills at home
Responsive Web Design by

Internal links:

Link text (anchor)	Link strength
https://www.americanpressinstitute.org
Key topics
News audiences
Metrics
Fostering innovation
Business models
All topics we follow »
Publications
In-depth Research
Need to Know
Good Questions Q&As
All publications »
Fact-checking
Summits
Workshops
Youth news literacy
Diversity programs
All Training & Tools »
About Us
RSS
https://www.americanpressinstitute.org/.. /my-media-vs-the-media
‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean
Read more about ‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean»
Need to Know newsletter
Tracking jobs lost in local news
In-depth research
Commercial and nonprofit newsrooms can work together to benefit and change journalism
https://www.americanpressinstitute.org/.. /commercial-nonprofit-partnerships
Paying for news: Why people subscribe and what it says about the future of journalism
The future of digital advertising: Designs for mobile screens may be more effective
General election news coverage: What engages audiences down the ballot
Browse all reports »
Browse by topic
Go deeper…
Leadership and management
Mobile
Growing your audience
Metrics and measurement
Fact checking
Browse all topics »
Fact-checking resources
7 characteristics of effective accountability journalists
https://www.americanpressinstitute.org/.. /characteristics-effective-accountability...
Research on effectiveness of fact-checking, best practices, and future needs
A guide to finding reliable answers to timely questions
The Week in Fact-Checking, a weekly roundup of news and insights in fact-checking journalism
See more from our fact-checking journalism project »
Research Review blog
Why we click on news stories
https://www.americanpressinstitute.org/.. /why-we-click-on-news-stories
When journalists get their info from social media, audiences find the reports less credible
Outsourced copy-editing doesn’t necessarily mean increased corrections
Browse all Research Review »
‘Who shared it?’: How Americans decide what news to trust on social media
View more on data & analytics »
Good Questions Q & A’s
How young adults define ‘news’: 7 good questions with Data & Society’s Mary Madden
Going for teens’ inboxes: 6 good questions with the Huffington Post’s director of growth and analytics Kiki Von Glinow
Journalism driven by stakeholders: 9 good questions with Stakeholder Media Project’s Mark Lee Hunter
See all Good Questions Q&As »
Guidelines & ethics
Guidance on philanthropic funding of media and news
https://www.americanpressinstitute.org/.. /nonprofit-funding-guidance
Charting new ground: The ethical terrain of nonprofit journalism
How for-profit newsrooms can adapt API’s nonprofit funding guidelines
4 questions nonprofit newsrooms and funders have about their evolving relationships
More on ethics & standards »
Youth & news literacy
Supporting news literacy: An update on what API is doing
WAN-IFRA releases first findings from API-supported inquiry on news literacy
The best practices for reaching a Millennial audience
Browse more on youth & news literacy »
Other API programs
Learn more about API
Summits on niche journalism topics
Research to increase and improve fact-checking journalism
Resources and tools to teach news literacy
View more training and tools »
Privacy Policy
Terms of Use
Contact Us

Website security

104.196.189.213

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

alliedinfosecurity.mobi

pesystems.com

aspirationsoftware.com

alliedinfosecurity.com

Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of learningnewsroom.org

American Press Institute - Insights, tools and research to advance ...